Friday, May 24, 2013


Investment Banking in U.S. and Foreign Countries

Table of Contents





Purpose of this report is to elaborate trends that are followed today in investment banking around the globe. This report will put light on investment banking in US and foreign countries, how they raise capital for their clients and instruments that they popularly use. We will make discussion about trends, their pros and cons etc.

Introduction to investment banking:

Investment banks are financial institutions that help individuals, corporations and governments in raising capital by underwriting or issuing securities on behalf of them. They also assist companies whom are involved in merger or acquisition with any other authority and provide them with services of market making, equity securities, foreign exchange and fixed income instruments etc.  These banks are mainly involved in two services, one is trading securities by exchanging them with cash or other securities and other is promoting securities in order to sell them to public. In this ways investment banking involves buying and selling side components, so that they can increase client’s annual turnover and make huge profits for them.
Investment banks hold two kinds of information, one that is provided to public as helping tool in dealing with stock analysis; other is private and secure information and is kept secret within internal staff members with help of information barriers. Information barriers also separate these two kinds of information from each other and let banks deal with their tasks more easily. With help of public information companies acquire fund, and maximize their portfolios.

History of investment banking in the United States:

In America first modern or investment bank was established by a Philadelphia financier Jay Cooke. This was although not the first bank there, but pure functions of investment were started with bank established by this man. Before it many banks were associated in operations of investment directly or indirectly but none was purely working for this purpose only, some were turned from foreign exchange operations to banking while others were turned from merchandise to investment. Some famous names at that time that converted to private banks include Thomas Biddle and Co.,  Alexander Brothers, Prime, Thayer and Brother and , Ward and King and John E etc.
During civil war, banks were unable to meet all needs of government, in order to supply funds for war at that time idea of raising funds by offering bonds or shares was proposed by Jay Cooke. In this why at that time federal government collect about $830 million. But this process did not stopped there; it was even used after war as well in America by government and other private bodies as well. Later on to expand British and American capital market industries were need of funds, instead of borrowing money from international market, they issue shares and make local people there partners in business. In this ways dramatically trend of investment banking started growing in America and different projects emerged under this fund raising trend.
People were satisfied with this kind of debt; because they were assure that they will receive their investments with some profits In future. This satisfaction also brings ownership to them, although part of ownership was small for those shareholders but this feeling was much bigger for a common person. In 19th century every American was aware about investment banking and their trends that they use for collection of funds. At government level great achievement like metro, highways and roads were constructed by using common men money.

What investment banks do?

When corporations hire an investment banking firm, then he want it to work as distributor and adviser. For corporations they are underwriters or middle men, which work for establishment and listing the securities.  Before actual process of selling or buying take place, some agreements are made between investment bank and corporation. First is negotiated underwriting, in which these two parties sign an agreement to surrender concerns related to funds that a corporation needs, type of securities going to be issued, price of each security with features and actual cost that firm in bearing for issuance etc. In this scenario investment banking plays important role as they help organizations to market securities in form of stocks and bonds to their customers.
On the other hand, competitive bidding is preferred by organizations over negotiated underwriting, because it creates option for organizations to choose best possible investment bank for issuance of securities. Bidding takes place by competing underwriting syndicates and bank which offers best deal is selected for public utility issuance.
If investment bank somehow choose to buy complete series of securities from organization to offer it to general public, then a commitment takes place between them which is known as firm commitment. This commitment covers all risks related to selling securities; it also states risk is purely linked with underwriter (investment bank) and issuing corporation has not link with risk after handing it over to bank.
Besides this investment banks also agree to try their level best in order to sell all the securities of their client or corporation, in this scenario agreement that take place is known as best effort agreement. Here no guarantees are made about selling all securities and capturing specific amount in return to issuer. Once agreements are finalized now next important phase comes, which is offering securities to general public.
When organization made first offer to public, it is known as Initial Public offering (IPO), further second offering takes place to sell out outstanding stock. Owners of outstanding stocks are usually more than one investors, as these include those securities which are being offered for second time or re-sold by stockholders. These reoffered securities can include primary and secondary shares as combined or split offer.

How a corporation can issue securities:

Corporation which wants to raise funds for business must follow some guidelines before making public offering of their stock. It has to follow guideline set by Securities and Exchange Commission (SEC), it has to get registered with it and follow its rules and regulation. First step in this step is filing registration statement, this statement describes about purpose of business, need for which capital is required, biographical information of directors and list of people who already own more than 10% of firms total issuing. These people can be directors, officers or any other stockholder. This registration statement also holds information about financial history of firm, with separately defined current debts, assets and processing for raising funds.
When investment bank files registration statement with SEC on behalf of client, then twenty days “Cooling off Period” is needed by commission to review provided information. In this time period commission check that provided information is validate or not, in practice this process takes more than 20 days. If SEC finds any fault on part of corporation then effective date get postpone, therefore it is important for business to add following disclaimer inside and in front of prospectus.
“THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.”
In this period investment bank can issue primary prospectus on behalf of client to improve marketability of new securities. This prospectus is known as Red Herring, and its cost if bear by investment bank, it includes information about clients current business, firm’s financial statements, information about regulatory bodies, major competitors in industry, management information about business and how new raised capital will be used in company etc. in this report price offered to public for each security and effective date is not mentioned because these two are determined after getting registration certificate. Mostly price depends on current market situations; therefore it is announced on effective date after noticing current market trends.  
During pre-filing period negotiation made between issuer and underwriter cannot be disclosed, if it happens then it would be considered as a criminal act. In this period SEC also restrict to send research reports, recommendations about market situations and sales forecasts to clients. Only allowable thing during this time period is description about interest rates and advertisements about upcoming share or bond offers. There are ways to inform public about benefits of new issue, expected date of new issue, number of shares that are coming for public and name of investment bank, from where they can buy shares and prospectus etc.
When cooling period ends, meeting is conducted between client and bank, which is known as Diligence Meeting. In this meeting these parties can make some changes in registration statement to complete it with accuracy, but after these amendments it is civil liability of officers and both parties to sign and register amendments with SEC. If they fail in doing so then they would be criminally liable for fraud and manipulation in statement.
After completing all these procedure and getting effective date by commission, bank can begin sales and accept cash from clients as well. For confirmation of trade final prospectus and registration statement must send to clients and SEC. it is important for all business that are registered with SEC, to update their prospectus quarterly and file it to commission, in order to let them know about current financial condition of business.
Underwriter or investment can distribute its risk by including some other investment banks as partners. But here with risk they would also share profits, there partners are called as managing underwriters and they sign a non-binding agreement. This is also known as letter of intent, which indicates that all partners are ready to share profit and loss equally. Almost in all public offerings three agreements must signed, including Agreement among underwriters, the Underwriting Agreement and Dealers Agreement.

1.       Agreement among Underwriters (AAU):

 AUA describes relationship between underwriters and underwriting managers. This manager work on behalf of group of people but is not included as active part of prospectus. Each underwriter in this agreement agrees to buy described portion of total securities and manager work to establish offering price. He also decides time to begin offering with price of each share and commission that he will charge for each sale and marketing through advertisement.  

2.       Underwriting Agreement (AU):

AU is used to clear relation between issuer and underwriter. It makes a legal obligation on them about sale and purchase of shares or bonds. Here all partners or investment banks agree to sell, their portion of stocks but none of them is responsible to sell anyone else’s unsold allotments. Therefore this agreement is also recommended as divider. But if all investment banks are responsible to sell others stock as well, then same agreement will be called as undivided agreement.   

3.       Dealers or Selling Agreement:

This agreement is used when an investment bank select some dealers, whom are not acting as participating underwriters and ask them to purchase shares for purpose of distribution. These dealers are not partners, therefore they do not cover same rate of risk with bank. Their duties are just to buy some shares at discount and then sell them after effective date announced by SEC. If they failed in selling all purchased shares after their best efforts then there is no risk on their part, else it is mentioned in the contract. Two variations available for best underwriting efforts include all-or-none and mini-max, where all-or-none offering means all shares have to be distributed within fixed time period. But in mini-max offering, specific amount is must to sold otherwise offer would be eliminated from that bank. For both these offers, a minimum amount is must to set, because at the end of this period some returns are must to provide to buyers of securities. For this purpose Escrow account is established which keep bank to protect purchaser’s rights.
If somehow till end, some securities remain unsold, then standby underwriters perform their duties to purchase those remaining securities. These unclaimed issues can be reoffered by them to general public, and no one can restrict them from doing this. Agent and broker also plays important role in working or investment bank, they buy and sell issues and charge commission for these services. Principal also works for organization and buy or sell securities on his own risk. He basically buys stock at discount rates and then sells it to public later in higher prices.
The price on which bank offer shares is called public offering price, but underwriters always pay less to organizations when they purchase stocks from them. Difference between discount price and actual offered price to public is profit for banks and underwriters.

Core Investment Banking Activities:

Discussion made in this paper earlier is enough to explain duties and responsibilities of investment banking. Those details will also help readers in determining the process that underwriters and firms follow, to register themselves before offering securities to general public and raise funds through those securities. Now in this section we will put light on core activities of an investment bank, how operations take place actually in investment banking. Mainly an investment bank is divided into three section, front office, middle office and back office.

1.       Front Office Activities In Investment Banking:

Front office activities are most important and variant in overall scenario of investment banking. Here operations of cooperate finance, research, sales and traders take place. Each of these is highly important for banking sector. Diagram given bellow is showing complete activities of front office in investment banking.
I.                    Cooperate Finance:  It is counted as traditional aspect of investment banking because this is the first stage for customer, when he enters in bank for purpose of raising funds. People work in this section help them by providing knowledge to them about current market trends, capital market and mergers or acquisitions. Here customers from all fields, such as investors, bidders and merger targets are facilitated. Corporate finance or investment banks generate information book for clients to give them detailed knowledge about this sector and activities that take place here in everyday routine. Two group work under this head, industry coverage group and product coverage group. Industry coverage group facilitate clients related to some special industries like healthcare, technology, education etc.
They maintain long term relationships with them to bring business to bank. Other group that is product coverage group, keep eye on merger and acquisition activities with leveraged finance, public finance, leasing, equity, restructuring and debt issues. They work more closely to clients which are interested in collaboration with other groups and need specialized guidance.

II.                  Sales and trading:

To help clients which are individuals or banks, investment banking industry buy and sell products on their behalf. This is now counted as major activity performed by investment banks, because they have developed now as profitable and successful market. They act like traders now and perform duties of buying and selling of financial products, goal of these activities is to earn money for themselves as well as for their clients.


Term sales here is especially covering investment bank sales force, this team works to call those institutions which are worthy and well established in their fields. Banks suggest them, trading ideas and capture orders from them in return. Once order is captured, then it is moved to senior officers for purpose of execution. These experts set accurate price and trades for new or existing products of client, in order to fulfill their needs. Banks are now working on structuring highly technical and numerate employees, so that they can create those products which can fulfill needs of customers accurately. They are making strategies to compel new customers and diverse their services to different markets. In this ways they are diversifying their risks and maximizing profit ratios. This leads higher rate of trade towards company and stability in sale and purchase activities.
Investment banking is adopting some qualitative and quantitative techniques as well in business, only purpose of using these techniques is to satisfy customers and improving their worth in industry.

III.                Research:  

Research is an important activity in front office, as it provides help to investment banks and clients in determining financial stability of bank. This division reviews companies which are registered with SEC and collect their reports and prospectus to know about their selling and buying ratings. Activities of this division are not to generate profits directly, but resources used by them provide results that are beneficial for investment banks. On basis of reports, decision of working with clients is finalized. This team helps in generating ideas for privileged customers, bankers and other major sources, it is research that give clear description about current market trends and best available stocks. This is not only helpful for internal clients but it also server many purposes of external clients as well. From last few decades, relationship between investment banking and research has grown in private as well as public areas.

2.       Middle Office Activities In Investment Banking:

Like first office activities middle office activities are also very essential for successfully established investment business. This area or division covers different issues that a business can face. This separates front and back office by bringing gab between them. It is office that avoids all negativity that can affect bank’s performance. These issues include treasury management, risk management, corporate strategy, and Internal controls. Figure 2 explains all these activities as well.

I.                    Risk management:

Biggest and main responsibility of middle office is to avoid all risks that can affect business. This team is specialized in managing activities that can lead performance towards risk. People working behind this team put extra efforts to make sure that trader are not taking extra burden of risk, and they are not leaving their positions because of these factors. To maintain trust level and promise of high return of profits this team need to work hard.  They also predict about upcoming trends in market, so that traders put less amount as investment.

II.                  Corporate Treasury:

Key important role that this division has to perform is to ensure that economic risks are under consideration all the time, and everyone is updated with accurate information on right time. Most this right time is considered as at least 30 minutes before execution of trade. Now days many errors also occur in operations, that is why a new type is introduces which is known as operational risk. To cover this risk middle officer guarantee to take measures and address this part to ensure market penetration issue, credit risk and all manipulations. 

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III.                Compliance:

Additionally now cooperate treasury is liable for all funds that an investment bank put. Here influence is put on each trade and account individually, because each one of them is trading here for earning some money and receiving some benefits. Therefore it is important for bank not to overlook at some of the major accounts only. Each one should get proper attention.

IV.                Financial Control:

To track inflow and outflow of capital from investment bank financial tracks and analysis are done. This division is responsible to advise top management about tricks to maintain equilibrium between these two sides. In this ways they are save their business from global risk and earn high profits by putting control on their team members. Financial controllers are counted as senior advisories for controlling financial position and forwarding results to chief financial officer.

3.       Back Office Activities In Investment Banking:

Roles that are performed by back officers make smooth execution of operations successful. Duties that are performed at backend in investment bank are also shown in Fig 3.

I.                    Operations:

People who are involved in operations keep check on every single trade that is taking place in bank or market. This helps them in rechecking number of executions or sales that they have received from trading desk. Editors and proofreaders together carry these operations and make sure that there is not flaw in execution. People who work in this division are specialized and highly qualified as they hold professional degree and deep understanding of their work.

Figure 3: Back Office Activities

II.                  Technology:

Today everything is working with technology, records are kept on computers and their backups are then saved in secure places. To help in these things IT team work for investment banks. They create in-house software to handle day to day activities accurately and efficiently. Behind every software complete technical support is provided, because of help of technology now electrical trading is taking place.
With help of technology now in investment banks computer models are changed, advance communication systems have been introduced and better security options have been developed. It is difficult for hackers now to touch sensitive information or monitor any transaction or record from banks database.

Investment Banking: Past, Present, and Future:

Now when we are aware about basic structure of investment banks, their functions, core activates and history of their existence in US, we can more easily discuss about its past, present and future. With passage of time investment banks their trading methods are changing. In last four decades many new trends have taken place in this industry all over the world, here we are not considering investment industry in US, we are talking about global investment industry here.
Few years back there were just few small partnerships and they were enjoying all the benefits in form of heavy profits, by offering securities to general public. But today many amendments have taken place, although basics are still same but art of performing those basics differ now. Investment banks are earning more now, overall estimations tell us that their profits rise to $194 billion from $1 billion in just four decades.  Here we will put light on some aspects that have changed this industry a lot.

1.       Relationships, Reputations, and Skills in Investment Banking:

Long term relations are very important part for growth of a bank, as they always feel threat of losing their valuable relations due to tough competition now. On basis of their relations they create their missions and distribute price-relevant information to clients at that time when they are actually in need of it. Mostly they offer these privileges before initial public offering so that public can enjoy some incentives. Therefore it is said that relations are important for them to maintain, for there and publics benefits.
Figure 4 in this report, is showing investment banks relationships and how these relations effect the position of bank in marketplace. It is important for banks to maintain relationships with counterparties, to get sufficient liquidity and best discount price. Liquidity is very important for investment banks so that they can fit in best place in market. Counterparties which offer their securities to investment banks for purpose of issuance are famously known as bank’s information network and liquidity network. As fig 4 is showing that some members here also generate price relevant information to ease financial institutions.

Some banks use to maintain large network of retail investors, these investors provide them with alternate sources of liquidity. There accurate information about values of new issues is not meaningful but demand information that they provide is always valuable for banks. To get this kind of information banks never rely on one source only, they creates some links in secondary market s well for many purpose. Some of those purposes are
·         This link provide investors of prime market with execution route in case of loss, so that their liquidity remain same
·         Secondly these networks provide information about current market sentiments, this help banks in working with trading activities in primary market.
·         Further when investment banks put their money in secondary markets, there are high chances for them to get return from these investments through information network that they are following
·         Last but not the least, investments in secondary markets is creating more trading opportunities in new stocks and issues.
Issuers of new securities always take active part in information market place in order to buy current market trends information from there, this information always help them in selling securities at some profits.
To avoid threat of losing clients, investment banks are trying to ensure that all counterparties are earning enough profits that can carry long relationships between them. If somehow they are failing in this part, then they try to use some sufficient alternates that can carry relations longer and add credibility to break this threat. This is one new technique that has been adopted now by investment banks to process adequate deal flow.
For minimum deal flow in any corporation successful information and liquidity networks are essential, these networks work best in those situations when member are sure about positive returns on investment. Sometime best results are difficult to compute due to leaded information, as it damages the overall network. Using this information is considered as a criminal act today, but in past it was not a big issue for traders as they just try to sell securities by any mean. But today use of leaked information can diminish value and destroy overall reputation of investment bank, therefore it is tried today to avoid overlap between networks of information.

2.       The Power of Networks:

Frequent traders are part of investment bank network, as they provide them with important information and necessary details about new securities to maintain liquidity. If, bank put some effort in composition of network then it can bring higher incentives for members. When banks directly invest in information production then it can also influence the behavior of members of network. For this purpose now new trend of developing large information departments within banks is established by large firms. These departments work on same problems now which were tackled by network members in past. Getting best solution for problem through these information departments serve in two ways.
·         Information that is computed by department of bank stays within bank; there is less risk of leakage of information now.
·         Clients feel more secure as there trading records are now discussed between bank and them only.
In this scenario relationship with network members become weaker as information is not exchanged between them and investment bank now. To keep information related to trade a secret also effect on reputation of bank. If banks information department is not so secure to keep secret information as secret then reputation of bank can come at stake in eyes of client, it will also end relationship between these two parties. Counterparties never trust those banks which break their past promises, therefore bank that renege, lose his ability to establish contact with counterparty again.
Reputation is important because in risks trade and make investment credible for agreement that he made with all its clients. That is why today banks design their deals and networks, to increase reputational cost in front of their clients and agree that he will pay back to them in case of dishonoring agreement. With these words of bank, if become easy for them to deal with frequent trader, because loss from these parties effect upon investment bank but to deal with retail investors and security issuers become difficult here. Its reason is that they mostly deal infrequently; profit form ripping off one of these will easily outweigh future business.

3.       Technological Change and Investment Banking:  

Technological needs raise with passage of time in investment banking; these changes establish efficient and accurate means to complete tasks in investment banks. Technological changes those areas where entrepreneurs and capitalists required more informal laws for investment banking market. It took 40 years to this industry, in adopting these changes and staying with them in future. Figure 5 shows that how technological changes bring increase in capitalization of banks.    

Figure 5: Top Banks Capitalization

PORTER’S SIX FORCES:

After taking look at past, present and future of investment banking, now we need to perform analysis of this industry. For this purpose PORTER’S SIX FORCES work best.  
Figure 6: PORTER’S SIX FORCES

I.                    Rivalry:

This rivalry structure of investment banking industry is little confusing, because at some points it becomes intense and create completion in marketplace. This industry does not give warm welcome to new comers easily, especially if they are small players, for them there are high barriers before achieving status of renowned bank or corporation. Historically this industry was capturing a pyramid structure, and at top of this industry were budge bracket firms and boutiques were at bottom at that time. There was less competition because of few large investors who were leading this industry and were monitoring all the activities from upper edge; therefore there was less completion at that time. But today situation is different; there is now tough completion for all investors in this industry. Small businesses are difficult to enter this space even today but innovations and modifications are always appreciated here, whether they are made by a big name or a small individual.

II.                  Supplier Bargaining Power:

Traditionally bargaining power of supplier was higher, but it was neglecting effects of new competitive challenges. Investment banking carries long term relationships with their clients as well as general public, this is the only reason that why a strong network is still working as investment banking in 21st century. New trends tell us that more critical investors a bank will carry, more supplier power would be offered to it with huge revenues. Besides this, some banks offer their services to limited industries only; this feature makes them prominent in eyes of some clients.

III.                Buyer Bargaining Power:

In investment banking buyers always want to get more profits and spend fewer amounts for services that bank is offering. To reduce cost of services they switch form one bank to another and bargain with them to get most sufficient price. Although it seem tough thing to do, but studies has shown that banks always love to serve these kind of difficult clients, because they bring more loyalty with them which last for longer.
Today as well bargaining power is considered important, but with that another important thing is giving innovations to industry. These innovations did not let clients to follow process of bargaining and increase profits in this industry.

IV.                Substitutes:

In history substitute to investment banking are not described but technology is changing now and it is providing some option to general public now. It is creating some un-expectable alternatives, like information department and specially designed software etc.

V.                  Threat of New Entrants:

In every industry there are few threats, and one of the major is merging of one industry with another industry. From quite long securities firms and commercial banks are earning high profits as they never met any tough competitor in industry but after Glass-Steagall Act, different industries like foreign exchange and other financial organizations started trying to enter in this industry. Many of domestic banks succeed in their efforts and they enter foreign banks market very easily. This creates tough completion and reduce profit share among existing traders.
Today they are again facing competitors, but they belong to some other category and that is IPO over internet. These are brokers working over internet; they are earning huge turnovers with less effort and capital. 

VI.                Complementary Services:

One new factor that has been added to Poter’s five factors and it has been converted into six is Complementary Services. Under this head discussion is made to know, whether it is feasible for an investment bank to merger with a commercial bank or any other financial institution, to earn some extra profit or not. Recent data and research tells us that although banks are moving towards consolidation of services, but found features that an investment owns cannot be in other institution after merger with investment banks.

Global investment-banking revenue:

If we put consideration on data that is available to us in year 2012, showing revenues generated worldwide through investment banking, we will be surprised.
Figure 7: Global investment-banking revenue
The graph shows that for first nine months of year 2012, total revenues generated were of about $44.9 billion which are 19% more than amount of last year. In total of global revenues more than 50% are owned by Americans, and rest are distributed among other nations around the globe. The total loss that is faced in revenues due to mergers and acquisition is 18%, which makes total of $12.6 billion. Total equity market earning also fell this year by 29% and earning that are made through debts or loans are third part of all revenues generated in this time period.






References:

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